The study assessed how enhancing marketing student’s internship programs strengthening their improvisation capacity: a case of bachelor students from University of OUAGADOUGOU. The specific objectives were to analyze the factors of enhancing marketing student’s internship programs in University of OUAGADOUGOU; the extent of student’s improvisation capacity in University of OUAGADOUGOU; and the relationship between enhancing marketing student’s internship programs and improvisation capacity of students in University of OUAGADOUGOU. The study applied cross-sectional survey design. Target population was 201people, while the stratified and simple random sampling techniques were used to select 67 respondents. Data collected using questionnaires, and documentary reviews. Data analysis methods were descriptive statistical methods and correlation coefficient.  Findings revealed that enhancing marketing student’s internship programs has a great influence on their improvisation capacity of students as indicated by significant and positive strong correlation of r= .540**; p-value of 0.000 <0.01; this showed that out of other factors influencing improvisation capacity of students in University of OUAGADOUGOU, only enhancing marketing student’s internship programs has a massive and really strong impact of 54.0% on the improvisation capacity of students in University of OUAGADOUGOU. The findings also stated that students themselves play the most important role to improve their problem solving, critical thinking and creativity skills. Critical thinking disposition and knowledge from students are positively associated to their individual improvisation. Although other parties can contribute to help students, to improve their skills, students’ critical disposition has great role on individual improvisation capacity. This implied student needs to have positive critical thinking disposition in order to learn and improve their soft skills during internship period or even after graduate to meet the current employment expectations.

Key Words: 

 enhancing accounting; student; internship programs; improvisation capacity