The study assessed the effect of new product launch strategies on the brand awareness of Burkina Faso breweries, with specific Objectives of assessing the extent how Marketing concern strategies (i.e., Product, price, channel, promotion) used by SODIBO influence brand awareness of Chill Burkina Faso and booster Tequilla in BURKINA FASO; analyzing how organization concern strategies (i.e., Structure, new product development organization, culture) used by SODIBO influence brand awareness of Chill Burkina Faso and booster Tequilla in BURKINA FASO; assessing the extent how Strategic concern (i.e., Research Market, rivalry/competition, business, and product strategies) used by SODIBO influence brand awareness of Chill Burkina Faso and booster Tequilla in BURKINA FASO; and establishing the relationship between new product launch strategies and brand awareness of Chill Burkina Faso and booster Tequilla in BURKINA FASO. The sample size was 121 respondents through simple randomly sampling technique; data collection instruments were questionnaire, and documentary techniques. Methods of analysis of data were descriptive, correlation coefficient and multiple linear regression analysis methods. Findings show that there is strong correlation between Strategies of New product launch and Brand Awareness of Société de Distribution de Boissons (SODIBO)as Pearson correlation was 0.846** with p-value is 0.000 less than standard significance levels of 0.01. This indicates that Strategies of New product launch has significant relationship of 73.2% on Brand Awareness of Société de Distribution de Boissons (SODIBO). The results revealed that the level of significance was 0.000(b) implies that the regression model is significant in predicting the relationship between strategies of new product launch and Brand Awareness of SODIBO. The findings also showed level of fitness model of 103.449 which is positive with p-value of 0.000b less than 0.01, set as standard significance level. 

Key Words: new product launch, strategies, organizational, brand awareness